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Title: Sustaining Service: Knock Your Socks Off ...
Book Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
Book Type: book
About this title
Customer service programs are easy to initiate - thousands of companies start them every year, only to see their efforts falter after the first three months. So how do you keep service momentum going once basic training's over and your employees are sitting comfortably back behind their desks? With Sustaining Knock Your Socks Off Service. Ron Zemke's first two books showed managers how to deliver and manage Knock Your Socks Off Service. Now he and Tom Connellan explain how to keep customers coming back for more. And just exactly what is Knock Your Socks Off Service? According to Zemke and Connellan, it's "making sure you know what your customer wants and expects from you, being flexible in meeting those demands, treating the customer like a partner rather than an adversary or an end-user, and working like heck to make it easy for a customer to do business with you." Sustaining Knock Your Socks Off Service presents a conceptual framework for sustaining customer service initiatives. It provides powerful strategies and proven techniques for integrating quality into your everyday business practice. And it contains examples of the techniques at work so that managers will know what to do right after finishing each chapter. In an engaging and witty manner, experts Zemke and Connellan handle plenty of serious issues in their book. They examine the most frequent causes of service program burnout in detail and supply potent advice for handling them. You'll discover why "roller-coaster" performance develops, how to cure it, and how to prevent it; why most customer service training programs are doomed to never reach their full potential and what to do about it; how to shorten the learning curve forservice-quality behavior; the role of positive expectations and reinforcement in affecting service quality; and how to make continuous improvement a permanent part of corporate culture. So you've gotten a service program off the ground. Congratulations! As Zemke and Connellan poBook Description:
"Ron Zemke shook up the service industry with his two best-selling books on delivering and managing ""knock your socks off service."" Now he's doing it again with Sustaining Knock Your Socks Off Service telling how companies can successfully hang on to the efforts they started in the gold rush toward service quality.
Zemke and co-author Tom Connellan set up an easy-to-grasp framework of what it takes to sustain quality initiatives, describe exactly what techniques are needed to make them a reality, and supply vivid examples of the techniques in action. They offer powerful strategies while tackling issues such as:
* Why so many service initiatives fizzle out -- and how to make them permanent
* Why roller-coaster performance develops and how to cure it
* How to shorten dramatically the learning curve for service quality behavior
* How to make continuous improvement a permanent part of corporate culture"
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William Brandon DBA Ad Infinitum Books
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