Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965

Richard Hollis

Published by Yale University Press, 2006
ISBN 10: 0300106769 / ISBN 13: 9780300106763
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Synopsis: Swiss graphic design and the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books.Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design.Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language.

About the Author: Richard Hollis is a graphic designer and scholar of design. His previous books include Graphic Design: A Concise History (2002).

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Title: Swiss Graphic Design: The Origins and Growth...
Publisher: Yale University Press
Publication Date: 2006
Book Condition: Good

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Richard Hollis
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ISBN 10: 0300106769 ISBN 13: 9780300106763
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Book Description YALE UNIVERSITY PRESS, 2006. Oversized Hardcover. Book Condition: Good. An authoritative account of Swiss graphic design, one of the 20th century's most influential design movements. Originating in Russia, Germany, and the Netherlands during the 1920s, and stimulated by the artistic avant-garde and architecture's International Style, Modernist graphic and typography flourished in Switzerland before and after WWII. By the 1950s, Swiss designers had developed a uniquely clear graphic language that matched the country's reputation for efficiency and precision. This volume showcases design & work across a range of media - posters, magazines, exhibition displays, brochures books, and film. Select biblio., index. Color/b&w illus. Bookseller Inventory # 1247187

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Book Description Yale University Press, 2006. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001180326

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