Stock Image

Switch: How to Change Things When Change Is Hard

Heath, Chip; Heath, Dan

33,131 ratings by Goodreads
ISBN 10: 0385528752 / ISBN 13: 9780385528757
Published by U.S.A.: Crown Business, 2010
Condition: As New Hardcover
From The Warm Springs Book Company (Fremont, CA, U.S.A.)

AbeBooks Seller Since February 20, 2000

Quantity Available: 1

Buy Used
Price: US$ 24.95 Convert Currency
Shipping: US$ 3.95 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

A fine, as new copy in a like, mylar protected DJ. Later printing. Inscribed and signed by the author Dan Heath on half title page; 8vo., 305 pages. Language: eng Language: eng Language: eng. Bookseller Inventory # 24519

Ask Seller a Question

Bibliographic Details

Title: Switch: How to Change Things When Change Is ...

Publisher: U.S.A.: Crown Business

Publication Date: 2010

Binding: Hardcover

Book Condition:As New

Dust Jacket Condition: As New

Signed: Inscribed by Author(s)

About this title

Synopsis:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 
●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Review:

Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)

"About this title" may belong to another edition of this title.

Store Description

Welcome to The Warm Springs Book Company -Booksellers since 1987! ******** We are an internet bookstore featuring new, used, and collectible books. ******** We accurately describe our books and are prompt in processing and shipping all orders. ******** Books with dust jackets are protected with clear plastic covers. All books are securely packed to protect them during shipment. ********* To ensure that our books will meet your expectations, please e-mail or telephone us if you have any questions regarding the contents or condition of any of our books.

Visit Seller's Storefront

Terms of Sale:

Books are shipped promptly on receipt of payment.
Books shipped to California addresses may be subject to Sales Tax. ********
Books may be returned within 10 (ten) days of receipt if not as described,
and must be returned in the same condition as originally shipped. Prior
notice, by email, is requested before returning a book. ********
All photographs shown with our book listings are supplied by the
publisher and posted by AbeBooks.com. They may not always show the actual cover
illustration of t...

More Information
Shipping Terms:

DOMESTIC SHIPMENTS:
Individual items are shipped by media mail for $3.95. Additional items are $2.00 each.
Priority Mail (if requested) is $6.00 for a Flat Rate Envelope or $14.95 for a medium
flat rate box. Heavier books, sets, or items too large for priority flat rate
shipping are sent at cost. Please contact us regarding costs. All domestic orders over $20.00 are sent with delivery confirmation. Insurance is recommended on collectible or rare items.

INTERNATIONAL SHIPMENTS:
We ship by Priority Mail Flat Rate Envelope whenever possible (if the books fit in the envelope without incurring damage during transit) at $24.95 for most countries except for Canada and Mexico which ship at $21.95 for a flat rate envelope.
Oversized books, book sets, and heavier books that do not fit into a flat rate envelope will require additional postage. Costs for shipping by regular (non flat rate envelope) priority mail or express mail are determined on a order-by-order basis depending on the weight of the book(s) and the destination country.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express