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Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Strasser, J.B.;Becklund, Laurie

202 ratings by Goodreads
ISBN 10: 0151874301 / ISBN 13: 9780151874309
Published by Harcourt Brace Jovanovich, New York/ San Diego, 1991
Used Condition: very good++ Hardcover
From Gil's Book Loft (Binghamton, NY, U.S.A.)

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About this Item

Thick volume. Metallic green-stamped black cloth spine w/ black bds. History of the Nike company. No names, clean text. Index, a few b/w photos. Letter sting starts w/ "A." Small blue mark to fore-edge. Solid. 36900 shelf. Bookseller Inventory # 043570

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Bibliographic Details

Title: Swoosh: The Unauthorized Story of Nike and ...

Publisher: Harcourt Brace Jovanovich, New York/ San Diego

Publication Date: 1991

Binding: Hardcover

Book Condition:very good++

Dust Jacket Condition: No Jacket

Edition: 1st Edition

About this title


Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire

About the Author:

J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.

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