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Symbols of America

Morgan, Hal

5 ratings by Goodreads
ISBN 10: 0670806676 / ISBN 13: 9780670806676
Published by New York, NY : Viking Penguin., 1986
Condition: Good Hardcover
From University College Alumni Book Sale (Toronto, ON, Canada)

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About this Item

4 to Oblong. 239 pages. Illustrated throughout. White dust jacket with pictorial design panels and red, maroon, black and white lettering against blue ground. Jacket is worn and chipped with several closed tears. Mylar protected. Light spotting to back. Bound in red with one-quarter cloth. Bumping to extremities especially corners and bottom edge. Light wear otherwise to exterior. Binding is tight and square. Internally, light creasing to bottom corner on pp.1-75, and pp 200-239 as well as to half title. Last 10 pages and endpaper is slightly wavy (no water stains! or mustiness) . Minor glue residue on front pastedown. Bottom fore edge is slightly soiled. Otherwise, internally clean and in good order. Fascinating record of American culture. Overall, a good copy. Seller info: Art M-O, box #1. Bookseller Inventory # 0013338899

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Bibliographic Details

Title: Symbols of America

Publisher: New York, NY : Viking Penguin.

Publication Date: 1986

Binding: Hardcover

Book Condition:Good

Dust Jacket Condition: Good

Edition: 1st Edition

About this title


Identifies and briefly describes trademarks associated with products, banks, publishers, TV networks, film studios, trade unions, clubs, and professional sports teams

From Library Journal:

Continuing the work begun by Stanley Sacharow in Symbols of Trade (Art Direction Book Company, 1982), Morgan presents a richly illustated history of trademarks as symbols of American business since the mid-19th century. The "emphasis of the book is on symbols rather than words," and the author draws heavily upon the artwork of trademarks registered at the Patent and Trademark Commission in Washington, D.C., as well as on company histories and photographs. Morgan's work focuses both on the history of individual businesses and on the evolution of trademark design. It is divided into two parts, "Visions of America" and "Symbols of Commerce," and covers a potpourri of topics, including patriotic symbols, snack food, medicine, and trade unions. A fascinating work, recommended for students of American advertising and of popular culture, for academic and larger public libraries. Louis Vyhnanek, Washington State Univ. Lib., Pullman
Copyright 1986 Reed Business Information, Inc.

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The alumni and friends of University College (UC) at the University of Toronto run the UC Alumni Book Sale, collecting, sorting and valuing about 100,000 items yearly. We handle a wide variety of books---academic, new books, rare books, trade paperbacks, out-of-print, antiquarian. For over 30 years we have made books available at an annual Sale held in October. We also operate a Book Shop on the UC quadrangle, open weekday afternoons. Buyers may pick up their abebooks orders from our Book Shop with advance notice (at least 24 hours.) Proceeds from sales of books support students and the Laidlaw Library at University College. Many more books will be added soon. Be sure to check back!

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