TELEVISION COMMERCIAL: How to Create and Produce Effective TV Advertising

McMahan, Harry Wayne

Published by Hastings House Pub (1957), 1957
Used / Boards w/DJ / Quantity Available: 0
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Sm 4to., 222 pp, DJ rubbed, frayed, torn. Bookseller Inventory #

Bibliographic Details

Title: TELEVISION COMMERCIAL: How to Create and ...
Publisher: Hastings House Pub (1957)
Publication Date: 1957
Binding: Boards w/DJ
Illustrator: Black & White Photos & Illus
Book Condition: G/G
Edition: .......

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1.

McMahan, Harry Wayne
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Gyan Books Pvt. Ltd.
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Book Description 2016. Softcover. Book Condition: New. 236 Lang: - eng, Pages 236, Print on Demand. Reprinted in 2016 with the help of original edition published long back . This book is Printed in black & white, sewing binding for longer life with Matt laminated multi-Colour Soft Cover {HARDCOVER EDITION IS ALSO AVAILABLE}, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: eng. Bookseller Inventory # PB1111000571016

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McMAHAN, Harry Wayne
Published by Hastings House
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Green Earth Books
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Book Description Hastings House. Hardcover. Book Condition: Good. Dust jacket in acceptable condition. Shelf and handling wear to cover and binding, with general signs of previous use. Bookseller Inventory # 518550808

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3.

McMahan, Harry Wayne
Published by ReInk Books (2017)
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Book Description ReInk Books, 2017. Softcover. Book Condition: NEW. Reprinted from edition. Language: eng. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this reprint is from very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. This paperback book is SEWN, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of paperback binding. It can also be open wide. The pages will not fall out and will be around for a lot longer than normal paperbacks. This print on demand book is printed on high quality acid-free paper. Original Publisher: New York, Hastings House 236 pages. Bookseller Inventory # 457941906

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McMahan, Harry Wayne
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Gyan Books Pvt. Ltd.
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Book Description 2016. Hardcover. Book Condition: New. 236 Lang: - eng, Pages 236, Print on Demand. Reprinted in 2016 with the help of original edition published long back. This book is Printed in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Any type of Customisation is possible). Hope you will like it and give your comments and suggestions. Language: eng. Bookseller Inventory # 1111000571016

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Harry Wayne McMAHAN
Published by Hastings House
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OwlsBooks
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Book Description Hastings House. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2718472118

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Harry Wayne McMahan
Published by Forgotten Books, United States (2015)
ISBN 10: 1330293568 ISBN 13: 9781330293560
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Book Description Forgotten Books, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann s London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Bookseller Inventory # AAV9781330293560

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Harry Wayne McMahan
Published by Forgotten Books
ISBN 10: 1330293568 ISBN 13: 9781330293560
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BuySomeBooks
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Book Description Forgotten Books. Paperback. Book Condition: New. This item is printed on demand. Paperback. 226 pages. Dimensions: 9.0in. x 6.0in. x 0.5in.Excerpt from The Television Commercial How to Create and Produce, Effective Tv AdvertisingThe first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc. , where I supervised TV commercial production during the period their annual electronic billing rose from 20, 000, 000 to 105, 000, 000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCanns London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www. forgottenbooks. comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781330293560

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Harry Wayne McMahan
Published by Hardpress Publishing, United States (2012)
ISBN 10: 1290325111 ISBN 13: 9781290325110
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Book Description Hardpress Publishing, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy. Bookseller Inventory # AAV9781290325110

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Harry Wayne McMahan
Published by Hardpress Publishing, United States (2012)
ISBN 10: 1290325111 ISBN 13: 9781290325110
New Paperback Quantity Available: 10
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The Book Depository
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Book Description Hardpress Publishing, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy. Bookseller Inventory # AAV9781290325110

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Harry Wayne McMahan
Published by Scholar's Choice (2015)
ISBN 10: 1298004470 ISBN 13: 9781298004475
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Book Description Scholar's Choice, 2015. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9781298004475

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