Talespin; public relations disasters; inside stories of lessons learnt.

McCusker, Gerry.

Published by Kogan Page.
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Title: Talespin; public relations disasters; inside...
Publisher: Kogan Page.
Book Condition: Good

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Gerry Mccusker
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Book Description Kogan Page, 2005. Book Condition: Very Good. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP79020978

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Book Description Kogan Page Limited/Viva Books, 2005. Softcover. Book Condition: New. First edition. Contents: Introduction A - Ambassadors - Clearly there?s no substitute Announcements - The Information superhighway Astroturfing - PR create smokescreen B - Brands - Cola brands fizzing after allegations Briefings - Master plan Leeds to nowhere Broadcast Media - PR man of letters C - Celebrities Community Relations - Community relations good intentions turned around Contingency Planning - In a frorth over debt collection Crisis Management - Motorists let down by trye fiasco D - Damage Limitation - destabilizing the PR Effort Diplomacy - Love thy Neighbour Direct Mail - Volkswagen Blasted Over Bomb Mailer Disclosure - ?Virus? catches Consultancy Out E - Endorsement - Radio star makes waves Ethics - The lie of the land Event Management - PROs left feeling sheepish F - Financial PR I - Share value takes a kicking Financial PR 2 - From relations to investor relations G - Goodwill - Trouble brewing Government - Grave error in burying bad news Grassroots Campaigns - Boob job exposed Guerrilla Marketing - Naked ambition H - Healthcare PR I - open doors policy opens wounds Healthcare PR 2 - A bitter pill to swallow Hype - Bottled water launch becomes washout I - Icons - home truths for lifestyle icon Internal Communications - mechanical failure Interviews I - Losing the PR war Interviews II - Dogged by bad publicity Issues Management - Pouring oil on troubled waters J - Journalists I - Registering disdain Journalists II - Investigating journalism Journalists III - Smoke and glass mirrors K - Kobe Bryant L - Launches I - Unsinkable enthusiasm Launches II - Creating media impact Leadership - Conservative Libel - Lawsuit hard to swallow for PR people Lobbying - PR hall of shame M - Mascots - Costume drama Media Lista - List hysteria alert Media Relations I - football guru?s PR own goal Media Relations II - News release hits wrong note Minority Groups - Taking the message to market N - News Management - Courage of convictions Newspapers - Retraction drives newspaper bananas O - Off the Record - All that glitters? Opinion Formers - Image is a bankable asset P - Philanthropy - A good strategic fit Photocalls - Hotel reservations over photo call Political PR - Battle for hearts and minds Promotions - Operating in a PR vacuum Propaganda - Truth is the first casualty of PR war Publicity - Falling fowl of public opinion Public Opinion - The offal truth Q - Quotes R - Radio - promotion leaves station cooling its heels Reputation Management - Even plating field Research - Own goal for football brand Rumour Management - Devil of a stain mars reputation S - Smear Campaigns - Virgin sullied but reputation intact Soundbites - When the chips are down Speeches - CEO caught pie-eyed Spokespeople - Legal eagle sings the blues Sports PR - Kicked into touch Stakeholder Relations - airline grounded over PR response Stunts - Tearing strips off publicity attempt T - Targeting - Scouting for revenue Television - Bogged down Testimonials - Word is our U - Undercover Operations - A royal pardon V - Video News Release - Video killed the media star Viral Marketing - Maize of deception W - World Wide Web I - Kick in the teeth World Wide Web II - Room for improvement X - X X X X Factor - fail is a four-letter word Y - Youth Marketing - Knickers in a twist Z - Zephaniah, Benjamin - Poetic licence Conclusion - What?s making PR such a disaster area? Printed Pages: 336. Bookseller Inventory # 55229

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Gerry McCusker
Published by Kogan Page Limited/Viva Books (2005)
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Book Description Kogan Page Limited/Viva Books, 2005. Softcover. Book Condition: New. First edition. Contents: Introduction A - Ambassadors - Clearly there’s no substitute Announcements - The Information superhighway Astroturfing - PR create smokescreen B - Brands - Cola brands fizzing after allegations Briefings - Master plan Leeds to nowhere Broadcast Media - PR man of letters C - Celebrities Community Relations - Community relations good intentions turned around Contingency Planning - In a frorth over debt collection Crisis Management - Motorists let down by trye fiasco D - Damage Limitation - destabilizing the PR Effort Diplomacy - Love thy Neighbour Direct Mail - Volkswagen Blasted Over Bomb Mailer Disclosure - ’Virus’ catches Consultancy Out E - Endorsement - Radio star makes waves Ethics - The lie of the land Event Management - PROs left feeling sheepish F - Financial PR I - Share value takes a kicking Financial PR 2 - From relations to investor relations G - Goodwill - Trouble brewing Government - Grave error in burying bad news Grassroots Campaigns - Boob job exposed Guerrilla Marketing - Naked ambition H - Healthcare PR I - open doors policy opens wounds Healthcare PR 2 - A bitter pill to swallow Hype - Bottled water launch becomes washout I - Icons - home truths for lifestyle icon Internal Communications - mechanical failure Interviews I - Losing the PR war Interviews II - Dogged by bad publicity Issues Management - Pouring oil on troubled waters J - Journalists I - Registering disdain Journalists II - Investigating journalism Journalists III - Smoke and glass mirrors K - Kobe Bryant L - Launches I - Unsinkable enthusiasm Launches II - Creating media impact Leadership - Conservative Libel - Lawsuit hard to swallow for PR people Lobbying - PR hall of shame M - Mascots - Costume drama Media Lista - List hysteria alert Media Relations I - football guru’s PR own goal Media Relations II - News release hits wrong note Minority Groups - Taking the message to market N - News Management - Courage of convictions Newspapers - Retraction drives newspaper bananas O - Off the Record - All that glitters… Opinion Formers - Image is a bankable asset P - Philanthropy - A good strategic fit Photocalls - Hotel reservations over photo call Political PR - Battle for hearts and minds Promotions - Operating in a PR vacuum Propaganda - Truth is the first casualty of PR war Publicity - Falling fowl of public opinion Public Opinion - The offal truth Q - Quotes R - Radio - promotion leaves station cooling its heels Reputation Management - Even plating field Research - Own goal for football brand Rumour Management - Devil of a stain mars reputation S - Smear Campaigns - Virgin sullied but reputation intact Soundbites - When the chips are down Speeches - CEO caught pie-eyed Spokespeople - Legal eagle sings the blues Sports PR - Kicked into touch Stakeholder Relations - airline grounded over PR response Stunts - Tearing strips off publicity attempt T - Targeting - Scouting for revenue Television - Bogged down Testimonials - Word is our U - Undercover Operations - A royal pardon V - Video News Release - Video killed the media star Viral Marketing - Maize of deception W - World Wide Web I - Kick in the teeth World Wide Web II - Room for improvement X - X X X X Factor - fail is a four-letter word Y - Youth Marketing - Knickers in a twist Z - Zephaniah, Benjamin - Poetic licence Conclusion - What’s making PR such a disaster area? Printed Pages: 336. Bookseller Inventory # 55229

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McCusker, Gerry
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Book Description Kogan Page, 2006. Paperback. Book Condition: New. Brand New. Ships with delivery confirmation same day of order. Guaranteed. Bookseller Inventory # SKU029261

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