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Tantrums and Talent: How to Get the Best From Creative People

Winston Fletcher

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ISBN 10: 1841160504 / ISBN 13: 9781841160504
Published by NTC Publications
Used Condition: VERY GOOD Hardcover
From OwlsBooks (Toledo, OH, U.S.A.)

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About this Item

Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2623612463

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Bibliographic Details

Title: Tantrums and Talent: How to Get the Best ...

Publisher: NTC Publications

Binding: Hardcover

Book Condition:VERY GOOD

About this title


· What is creativity?

· Are highly creative people really different from everyone else?

· How do creative people conjure new ideas from thin air?

· How can creative people be managed and motivated?

· How can their creativity be maximised within your organisation?

Creativity is one of today's most fashionable concepts - Government, business and educationalists all worship at its shrine.

Creative people are notoriously difficult to manage. Managing them can be complex and challenging, but also immensely rewarding. Tantrums & Talent explores the subtle, sensitive and often stormy relationships between those that sell their creative talent to organisations, and the organizations that employ them.

Wide ranging, authoritative and immensely readable, the first edition of Tantrums & Talent was the first book to be published on this vital subject and has become a management classic.

Completely revised and updated this new edition contains the latest research evidence and is a must-read for everyone concerned with getting the best from creative people.

About the Author:

Winston Fletcher is a leading figure in UK advertising, having founded two successful agencies and having been Chairman and Chief Executive of the Bates UK Group in the 1980s. He has been Chairman of the Advertising Association, President of the Institute of Practitioners in Advertising and is currently Chairman of the Advertising Standards Board of Finance. He is a Fellow if the Royal Society of Arts, a Trustee of the Open College of Arts and VP of the History of Advertising Trust. He was appointed Visiting Professor at Lancaster University Management School in 1992 and frequently lectures at the London Business School.

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