Targetsmart!: Database Marketing for the Small Business (PSI Successful Business Library)

Newburg, Jay, Newberg, Jay, Marcus, Claudio

Published by Oasis Press, 1996
ISBN 10: 155571384X / ISBN 13: 9781555713843
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Synopsis: Learn how a small business can turn its customer database into a powerful asset. Benefit from the fundamentals of database marketing and start applying the concepts to your small businesses today. Easy to read, fun, and graphically demonstrates:
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales

In Chapter 12: learn how Grassfields, a men's clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.

From the Publisher: Database Marketing, already common among large corporations, is proving to be a powerful approach for small retail and service businesses. Colorful illustrations clearly explain how a small business can effectively understand and implement a database to capitalize on marketing results.

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Title: Targetsmart!: Database Marketing for the ...
Publisher: Oasis Press
Publication Date: 1996
Book Condition: Good
Edition: 1st.

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Jay Newburg, Jay Newberg, Claudio Marcus
Published by Oasis Press
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