0814402437 Autographed by author! Ships promptly. Bookseller Inventory #
Synopsis: In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.
About the Author: Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: firstname.lastname@example.org.
Title: TechnoBrands: How to Create & Use "Brand ...
Book Condition: Very Good
Book Description Amacom. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0814402437I3N00
Book Description Amacom. Hardcover. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G0814402437I4N00
Book Description Amacom. Hardcover. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0814402437I3N00
Book Description Amacom. Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0814402437I3N00
Book Description AMACOM. Hardcover. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2827412724
Book Description AMACOM, 1994. Hardcover. Book Condition: NF. Dust Jacket Condition: NF. No tears or chips to the DJ. Interior clean and bright with tight binding. signed by author. Bookseller Inventory # 1612080643
Book Description AMACOM, 1994. Hardcover. Book Condition: VG. Dust Jacket Condition: VG. VG/VG, Mild wear to Dust Jacket. Pages clean with tight binding. Bookseller Inventory # 1611020579T
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003957861
Book Description AMACOM, 1994. Hardcover. Book Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Bookseller Inventory # mon0000309884
Book Description Book Condition: good. 386 Gramm. Bookseller Inventory # M00814402437-G