TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products

Pettis, Chuck

Published by AMACOM
ISBN 10: 0814402437 / ISBN 13: 9780814402436
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Synopsis: In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.

About the Author: Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.

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Title: TechnoBrands: How to Create & Use "Brand ...
Publisher: AMACOM
Binding: Hardcover
Book Condition: Very Good

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