TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products

Pettis, Chuck

Published by AMACOM
ISBN 10: 0814402437 / ISBN 13: 9780814402436
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

0814402437 Autographed by author! Ships promptly. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3 avg rating
(1 ratings)

Synopsis: In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget.

About the Author: Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: TechnoBrands: How to Create & Use "Brand ...
Publisher: AMACOM
Binding: Hardcover
Book Condition: Very Good

Top Search Results from the AbeBooks Marketplace

1.

Pettis, Chuck
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
Orion Tech
(Grand Prairie, TX, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: Very Good. 0814402437 . Seller Inventory # Z0814402437Z2

More information about this seller | Contact this seller

Buy Used
US$ 4.03
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
Hippo Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that‚ ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2918017589

More information about this seller | Contact this seller

Buy Used
US$ 4.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
Bayside Books
(Livermore, CA, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that‚ ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2931155793

More information about this seller | Contact this seller

Buy Used
US$ 4.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
Discover Books
(Baltimore, MD, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2931987366

More information about this seller | Contact this seller

Buy Used
US$ 4.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
OwlsBooks
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that‚ ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2953298097

More information about this seller | Contact this seller

Buy Used
US$ 4.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks
(AURORA, IL, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0814402437I4N00

More information about this seller | Contact this seller

Buy Used
US$ 4.05
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks - Motor City
(AUSTELL, GA, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0814402437I2N00

More information about this seller | Contact this seller

Buy Used
US$ 4.05
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Chuck Pettis
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
ThriftBooks - Motor City
(AUSTELL, GA, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0814402437I3N00

More information about this seller | Contact this seller

Buy Used
US$ 4.05
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Chuck Pettis
Published by Amacom (1994)
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Hardcover Quantity Available: 1
Seller:
medimops
(Berlin, Germany)
Rating
[?]

Book Description Amacom, 1994. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollstšndigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00814402437-G

More information about this seller | Contact this seller

Buy Used
US$ 2.07
Convert currency

Add to Basket

Shipping: US$ 9.10
From Germany to U.S.A.
Destination, rates & speeds

10.

Pettis, Chuck
Published by AMACOM
ISBN 10: 0814402437 ISBN 13: 9780814402436
Used Quantity Available: 1
Seller:
Idaho Youth Ranch Books
(Boise, ID, U.S.A.)
Rating
[?]

Book Description AMACOM. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Seller Inventory # EU-02-06-05-0145

More information about this seller | Contact this seller

Buy Used
US$ 1.55
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds

There are 17 more copies of this book

View all search results for this book