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Technology and Business Strategy: Getting the Most Out of Technological Assets

Watkins, William M.

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ISBN 10: 1567202233 / ISBN 13: 9781567202236
Published by Praeger, 1998
Used Condition: Good
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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP15755406

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Bibliographic Details

Title: Technology and Business Strategy: Getting ...

Publisher: Praeger

Publication Date: 1998

Book Condition: Good

About this title


A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from entrepreneurial start-ups to multinational corporations.

Part one is primarily an overview on the care and feeding of this unique class of assets. It addresses the characteristics of the technologies, methods for valuation and development, approaches to acquisitions, outsourcing technological management, and finally, dealing with organizational cultural issues. Part two addresses the issues involved with converting assets into effective business strategies. It offers in depth treatment of manufacturing, licensing, joint ventures and strategic alliances, negotiation, and the pitfalls of each option.

About the Author:

WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).

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