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Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age (Compact Disc)

Michael Wolff

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ISBN 10: 1494512769 / ISBN 13: 9781494512767
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Compact Disc. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.181. Bookseller Inventory # 9781494512767

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Title: Television Is the New Television: The ...

Binding: Compact Disc

Book Condition:New

About this title


Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.

About the Author:

Michael Wolff is the author of Burn Rate and The Man Who Owns the News, among other acclaimed books. He has written about the intersection of media, technology, and business for more than 25 years, for many outlets including Vanity Fair, USA Today, New York Magazine, the Guardian, Adweek, and Newser.

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