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Theory-Driven HIVAIDS Prevention Programs

Calvin Odhiambo

ISBN 10: 3838396707 / ISBN 13: 9783838396705
Published by LAP LAMBERT Academic Publishing
New Condition: New Soft cover
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About this Item

Paperback. 164 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.HIVAIDS has continued to increase in most developing countries. In no part of the world has AIDS reached such pandemic proportions as in sub-Saharan Africa. Given existing poverty levels, the fight against AIDS in much of sub-Saharan Africa has focused mainly on increasing awareness and reducing related risk behavior. These campaigns are premised upon western theories such as the Health Belief Model (HBM). At its core, the HBM assumes that if people have the correct knowledge, attitudes, beliefs, and perceptions about HIVAIDS, they will avoid associated risk behavior. This book examines the relevance of such theories to the fight against HIVAIDS in developing countries. Specifically, the book explores why AIDS campaigns based on such theories have not yielded the desired reduction in HIV prevalence rates in much of sub-Saharan Africa. The book concludes by examining how HIVAIDS campaigns in the developing world can be made more relevant to the particular cultural contexts in which the campaigns are taking place. This analysis should be especially useful to people interested in understanding and addressing the problem of HIVAIDS. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783838396705

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Bibliographic Details

Title: Theory-Driven HIVAIDS Prevention Programs

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

HIV/AIDS has continued to increase in most developing countries. In no part of the world has AIDS reached such pandemic proportions as in sub-Saharan Africa. Given existing poverty levels, the fight against AIDS in much of sub-Saharan Africa has focused mainly on increasing awareness and reducing related risk behavior. These campaigns are premised upon western theories such as the Health Belief Model (HBM). At its core, the HBM assumes that if people have the correct knowledge, attitudes, beliefs, and perceptions about HIV/AIDS, they will avoid associated risk behavior. This book examines the relevance of such theories to the fight against HIV/AIDS in developing countries. Specifically, the book explores why AIDS campaigns based on such theories have not yielded the desired reduction in HIV prevalence rates in much of sub-Saharan Africa. The book concludes by examining how HIV/AIDS campaigns in the developing world can be made more relevant to the particular cultural contexts in which the campaigns are taking place. This analysis should be especially useful to people interested in understanding and addressing the problem of HIV/AIDS.

About the Author:

Dr. Calvin Odhiambo is currently an Assistant Professor of Sociology at the University of South Carolina Upstate. His teaching and research mainly focus on Medical Sociology, with a particular emphasis on HIV/AIDS and Cardiovascular Disease. Dr. Odhiambo, his wife Eva, and their son and daughter currently live in Spartanburg, SC.

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