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Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time

Pease, Martha R., Campbell, Michael J.

3 ratings by Goodreads
ISBN 10: 0692374884 / ISBN 13: 9780692374887
Published by DemandWerks LLC, 2015
Used Condition: As New
From Better World Books (Mishawaka, IN, U.S.A.)

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Title: Think Round: How To Own The Future By ...

Publisher: DemandWerks LLC

Publication Date: 2015

Book Condition:As New

About this title


Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the business game is empathy: the capacity to recognize and respond to emotions and aspirations experienced by your customers and consumers. The challenge for CEOs is how to scale empathy to the enterprise level so it can be a sustainable advantage in creating long-term value. Think Round is the guide to just that: a proven approach to owning the future by having 100% of your company focused on your consumer 100% of the time. Peppered with invaluable real-world anecdotes and examples culled from the impressive careers of Martha Pease and Michael Campbell, who have helped companies like Apple, IBM, FedEx, Pepsi, Pizza Hut, Visa, Domino's, Neutrogena, and Unilever etch their names in the halls of business greats, Think Round is your guide to a better, brighter executable and ultimately, revelatory way of life for your organization.

From the Back Cover:

"Think Round will challenge you to question if you are maximizing the value of your company by ensuring all departments are contributing their part to building and marketing your products and services. Think Round is a smart read for a CEO, for a Chief Personnel Officer driving cultural change, and for an entrepreneur scaling a business."
Dawn Hudson - Former CEO of Pepsi -Cola North America
"'As our case is new, so we must think anew, and act anew.', Lincoln famously said. Nothing could be more true today, especially for companies trying to master relentless change. Think Round is full of ancient wisdom freshly applied to the leadership challenges of today."
David Gergen - Professor at Harvard Kennedy School; advisor to four US presidents; CNN senior political analyst

"Think Round not only shatters the perception that business leaders know better than their consumers, it shines a light on the transformative power of consumer demand--and how you can harness that demand to help make your company more valuable - and responsive - over the long haul."
Ken Calwell - CEO, Papa Murphy's

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