Thinking. fast and slow (book listed more than 20 weeks in a row reelected Amazon. New York Times bestseller list the top 20. listed since more than seven months. swept the world's major bestseller list. ranking the total list of Amazon the top 50.)

( MEI ) DAN NI ER KA NI MAN

ISBN 10: 7508633555 / ISBN 13: 9787508633558

Published by CITIC Press Corporation, 2012

About this Item

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Hardcover. Pages Number: 448 Language: Chinese. Publisher: CITIC Publishing House. Daniel Kahneman is a bit extra and interest to thinkers. is one of the most influential psychologists alive today. his judgment and the rational model of decision-making challenge and won the 2002 Nobel Prize in Economics. His research opened the social psychology. cognitive science. a new situation in a rational and well-being and behavioral economics. This book is a master of his years of study and reflect on the outcome of work. In the book. Kahneman will lead us to experience time thinking innovation journey. He believes that our brains have fast and slow two kinds of decisions. Unconscious System 1 rely on emotion. memory and experience to make judgments quickly. it is informative. so that we can quickly react to the situation at hand. But the system is also very gullible. it stick to the seeing is the fact that principle. allow the illusion of loss aversion and optimism bias of the class to guide us to make the wrong choice. Conscious system through the mobilization of attention to analyze and solve problems and make a decision. it is slower. less error prone. but it is very lazy. often take a shortcut directly to the adoption of the system 1 intuition to judge the results. In order to make the reader truly understand the characteristics of system 1 and system 2 of the two main characters. Kahneman introduced a lot of classic and interesting behavioral experiments. that under what circumstances can we trust your instincts when not to believe; guide how we make better choices in shopping malls. workplace and personal lives. and how to use different techniques to avoid thinking errors that often lead us into trouble. This book will fundamentally change the way you think.Four Satisfaction guaranteed,or money back. Seller Inventory # NC0925

Bibliographic Details

Title: Thinking. fast and slow (book listed more ...

Publisher: CITIC Press Corporation

Publication Date: 2012

Binding: Hardcover

Condition: New

About this title

Synopsis:

Daniel Kahneman is thinkers always in high spirits and one of the most influential psychologists living in the world. He won the 2002 Nobel Prize in economics for challenging rational mode of the judgment and decision-making. His research initiated the study of social psychology and cognitive science on reason and happiness and created a new situation for behavioral economics. This book is the outcome of his study and thinking in past years.