Good condition, some are ex-library and can have markings. Bookseller Inventory #
Synopsis: Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.
The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics:
* Planning effective, integrated e-mail campaigns
* How to rapidly build a quality house list
* Sourcing opt-in B2C and B2B lists
* Ethical and legal constraints
* Tools for managing inbound and outbound e-mail
* Designing HTML and text format e-mails for maximum response
* Writing engaging copy
* Key issues in planning e-newsletters
* Measuring and improving e-mail campaigns
Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help
you devise and check campaign plans.
A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective.
Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award.
* Offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.
* Structured and accessible approach allows for easy appreciation and application of key points.
* Includes a range of views and examples of best practice for a rounded view of the pitfalls and the potential of e-mail marketing.
About the Author: A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.
Title: Total E-Mail Marketing
Publication Date: 2003
Book Condition: Good
Book Description A Butterworth-Heinemann Title 19/12/2002, 2002. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780750657549
Book Description Butterworth-Heinemann Ltd, 2002. Paperback. Book Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2933137
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97807506575494.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97807506575493.0
Book Description Butterworth-Heinemann, 2003. Paperback. Book Condition: New. Bookseller Inventory # DADAX0750657545
Book Description Butterworth-Heinemann, 2003. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0750657545
Book Description A Butterworth-Heinemann Title 19/12/2002, 2002. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780750657549
Book Description A Butterworth-Heinemann Title 19/12/2002, 2002. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780750657549
Book Description A Butterworth-Heinemann Title 19/12/2002, 2002. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780750657549
Book Description A Butterworth-Heinemann Title 19/12/2002, 2002. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780750657549