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Touchamerica: The Consumer Connection - the Research Study of in-Store Marketing {FIRST EDITION}

Nakken, Caroline Cotten {President, and Chief Executive of Mass Connections, Inc. And Foreward By}

Published by Mass Connections, Inc., Cerritos, California, 2005
Condition: Fine Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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"I am happy to introduce this book to the industry! It includes a comprehensive study of in-store sampling and marketing events from a retailer, manufacturer and consumer perspective. To my knowledge, a research study with this scope and depth has never been done before. It's a project I have been working on for more than two years. Thousands of people have been interviewed in ten different research initiatives generating volumes of valuable information on in-store events. In fact, the hardest part of putting this book together has been going through all the information and deciding what is the most important to include, because it's all so important. What's so meaningful about this research is that it validates the importance of our industry and the value of in-store events. Retailers and manufacturers say over and over again in many different ways and from many different viewpoints that in-store sampling is critically important to the success of their companies." This book has 112 pages and is illustrated throughout. Bookseller Inventory # 061594

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Bibliographic Details

Title: Touchamerica: The Consumer Connection - the ...

Publisher: Mass Connections, Inc., Cerritos, California

Publication Date: 2005

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: No Jacket

Edition: First Edition

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