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Tourism Marketing

Manjula Chaudhary

Published by Oxford University, 2010
Used Soft cover
From Vedams eBooks (P) Ltd (New Delhi, India)

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Contents Preface 1 Introduction to Tourism Marketing 2 Challenges of Tourism Marketing 3 Tourism Marketing Environments and Marketing Mix 4 Marketing Management Information System and Demand Forecasting 5 Tourism Markets and Tourist Behaviour 6 Market Segmentation Targeting and Positioning 7 Tourism Product 8 Tourism Distribution 9 Tourism Pricing 10 Tourism Promotion 11 People in Tourism 12 Process in Tourism Marketing 13 Physical Evidence 14 Market Competition and Competitive Tourism Marketing Strategies 15 Technology In Tourism Marketing 16 Tourism Marketing and Development Index Tourism Marketing is a comprehensive textbook specially designed for students of tourism and hospitality management It provides a balanced approach to the subject covering all the key concepts and is well supported by examples illustrations and cases The book begins by introducing the subject of tourism marketing and its related concepts bringing forth the challenges associated with this field The book goes on to elaborate on the environment of tourism marketing market segmentation targeting and positioning Also discussed are the process of tourism marketing the competitive marketing strategies and the dynamics of tourism marketing Separate chapters on tourism product distribution pricing promotion and people in tourism detail the strategies of promoting products and the various distribution channels The book concludes with a discussion on the latest developments in the field including the impact of technology on tourism marketing Owing to the inclusion of practical applications the book would also be useful for practising tourism professionals Key Features Provides numerous tables and figures to explain the processes involved in tourism marketing making learning more interesting Includes comprehensive case studies at the end of the book illustrating real-life strategies related to tourism marketing Discusses marketing management information system MMIS and the various methods of demand forecasting 404 pp. Bookseller Inventory # 88710

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Bibliographic Details

Title: Tourism Marketing

Publisher: Oxford University

Publication Date: 2010

Binding: pbk

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