Title: Toy Monster: The Big, Bad World of Mattel
Publisher: John Wiley & Sons, Hoboken, NJ
Publication Date: 2009
Book Condition: Fine +
Dust Jacket Condition: Fine +
Signed: Signed by Author(s)
Edition: 1st Edition
**Flat Signed by the Author on title page.**First Printing (Full-#-Line). Hardcover in Mint condition with dust jacket in mint condition and price-intact ($24.95). from the back dust jacket "Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multi billion dollar, international to industry. Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version." -- C. David Heymann, author of A Woman Named Jackie. Bookseller Inventory # 000930
An eye?popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel?s toys dominate the universe. Its no?fun?and?games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world?s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel?s oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel?s take?no?prisoners, shark?infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you?ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
Engaging and accessible, Toy Monster shows you why today?s toy business isn?t always fun and games.
Product Description: Paperback. Pub the Date: February. 2009 Pages: 288 in Publisher: John Wiley Praise for Toy Monster Jerry Oppenheimer one of America's great biographers has expandedView his visio in the this book by probing and exposing the dark side of the multibillion-dollar. International toy industry. Thoroughly researched. beautifully written. Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version.-C. David Heymann. author of A Woman Named Jackie 'Behind every great fortune is a great crime.' So wrote Balzac. which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus.-Kitty Kelley. author of The Family: The Real Story of the Bush Dynasty Mattel was a place you had ...
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