Toyland: The High-Stakes Game of the Toy Industry

Stern, Sydney Ladensohn; Schoenhaus, Ted

Published by Contemporary Books
ISBN 10: 0809239876 / ISBN 13: 9780809239870
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Synopsis: Book by Stern, Sydney Ladensohn, Schoenhaus, Ted

From Publishers Weekly: By the authors' reckoning, 80% of the toys introduced each year to the American market fail to capture a significant share of the industry's $12 billion revenues. This lively treatment of a volatile, competitive field, deeply dependent on seasonal fads and the whims of children and their parents, includes amusing anecdotes about manufacturers, distributors and maverick inventors. Jack Ryan, for one: an engineer with Mattel, he patented the Barbie doll's "flexible interior knee joint," married five times--including Zsa Zsa Gabor--and rebuilt his California home to resemble a castle. All is not fun and games in the world of playthings, however; the authors sound a dark note when berating the alleged moral laxity of toy promoters. The hawkers of such perennial favorites as teddy bears, Barbie, video games and toys inspired by TV programs routinely fail, they contend, to consider the impact of these products' sexism and violence on children. Stern is a financial reporter; Schoenhaus is publisher of Toy & Hobby World . Photos not seen by PW .
Copyright 1990 Reed Business Information, Inc.

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Title: Toyland: The High-Stakes Game of the Toy ...
Publisher: Contemporary Books
Binding: Paperback
Book Condition: Very Good

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Stern, Sydney Ladensohn, Schoenhaus, Ted
Published by Contemporary Books (1991)
ISBN 10: 0809239876 ISBN 13: 9780809239870
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Book Description Contemporary Books, Chicago, Il, U. S. A., 1991. Paper Back Enclosed. Book Condition: Fine. Dust Jacket Condition: No Dust Jacket. First Edition; First Printing. 8vo 8" - 9" tall. Bookseller Inventory # 25184

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