[Trade Catalogue] Model Gowns Displayed by The Charlton Company, 175 North State Street, Chicago, Spring & Summer 1920

Published by The Charlton Company. Designed, engraved and colored by The Mode Art Company
Used / Full Leather. Semi-rigid. / Quantity Available: 0
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Small folio, 32.5 by 25 cm. Title, followed by 40 leaves (printing only on rectos), each with a color plate illustration of a svelte woman in a gown. One sees in the elegant assortment of these dresses the transition to the styles of the teens to those of the twenties, as hemlines have just moved northward, and the emphasis is moving toward less structure, an idealization of the boy-ish, less curvaceous statuesque woman. Charlton appears to have been a major importer of garment materials such as laces, silks, other dress goods, linings, notions, etc. and so this catalogue was a promotional vehicle to showcase designs, which the recipients might emulate and then order the materials needed from Charlton. Depicted are gowns and dresses by top designers of the day: Molyneux, Chanel, Lanvin, and a host of designers known by their first names: Jenny, Agnes, etc. (Think of "Irene", as in the musical.) Also fashions of Charlton itself and the Fashion Art League are featured. We do not believe that Charlton was looking to sell these designs then -- this was still an era when the major Parisian couturiers were just that and not the designers for ready-to-wear. Charlton's clientele would have been knock-off designers and manufacturers in the U.S. Mounted onto the FEP is a typed letter from Charlton asking to be paid its cost for the album or return it postage credited. Bookseller Inventory #

Bibliographic Details

Title: [Trade Catalogue] Model Gowns Displayed by ...
Publisher: The Charlton Company. Designed, engraved and colored by The Mode Art Company
Binding: Full Leather. Semi-rigid.
Book Condition: Near Fine

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