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Synopsis: Based on ethnographic research in Seoul and Los Angeles, Transnational Sport tells how sports shape experiences of global Koreanness, and how those experiences are affected by national cultures. Rachael Miyung Joo focuses on superstar Korean athletes and sporting events produced for transnational media consumption. She explains how Korean athletes who achieve success on the world stage represent a powerful, globalized Korea for Koreans within the country and those in the diaspora. Celebrity Korean women athletes are highly visible in the Ladies Professional Golf Association. In the media, these young golfers are represented as daughters to be protected within the patriarchal Korean family and as hypersexualized Asian women with commercial appeal. Meanwhile, the hard-muscled bodies of male athletes, such as Korean baseball and soccer players, symbolize Korean masculine dominance in the global capitalist arena. Turning from particular athletes to a mega-event, Joo discusses the 2002 FIFA World Cup Korea/Japan, a watershed moment in recent Korean history. New ideas of global Koreanness coalesced around this momentous event. Women and youth assumed newly prominent roles in Korean culture, and, Joo suggests, new models of public culture emerged as thousands of individuals were joined by a shared purpose.
About the Author:
Rachael Miyung Joo is Assistant Professor of American Studies at Middlebury College.
Title: Transnational Sport - Gender, Media, and ...
Publisher: Duke Univ
Book Condition: BRAND NEW
Book Description Duke University Press Books, 2012. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP78486688
Book Description Duke University Press Books, 2012. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 082234842X-2-4
Book Description Duke University Press Books. Hardcover. Condition: Very Good. 082234842X Crisp, clean, unread hardcover with light shelfwear, missing dust jacket and a publisher's mark to one edge - Nice!. Seller Inventory # Z082234842XZ2
Book Description Duke University Press Books. Hardcover. Condition: Good. 082234842X GOOD - This is a hurt hardcover book with no dust jacket and some tearing, scuffing, bumping and creasing. Still, it is fully usable and the flaws are only cosmetic. Seller Inventory # Z082234842XZ3
Book Description Duke University Press Books. Hardcover. Condition: Fair. 082234842X ACCEPTABLE - This is a very damaged hardcover missing the dust jacket; a READING COPY ONLY; do not purchase it if you are uncomfortable with significant tearing, scuffing, bumping, marking, taping and creasing, also includes minor binding damage. The flaws are significant but do not render the book unsable. Seller Inventory # Z082234842XZ4
Book Description Duke University Press. Condition: New. Brand New. Seller Inventory # 082234842X
Book Description Duke Univ. Condition: BRAND NEW. BRAND NEW Hardcover A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 2687102
Book Description Duke University Press Books, 2012. Hardcover. Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 082234842X
Book Description Duke University Press Books, 2012. Hardcover. Condition: New. Seller Inventory # DADAX082234842X