Trillion-Dollars Moms: Marketing to a New Generation of Mothers

Bailey, Maria; Ulman, Bonnie

Published by Kaplan Business, 2005
ISBN 10: 1419504576 / ISBN 13: 9781419504570
Used / Hardcover / Quantity Available: 0
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Synopsis: Book by Bailey, Maria, Ulman, Bonnie

Review: "...as much a sociological study as it is a marketing lesson...any marketer will benefit from this book’s compelling observations" -- PRWeek, July 11th issue

"...they show entrepreneurs how to mine today’s mother lode with the help of original consumer research, experiential insights, case studies..." -- Entrepreneur, July 2005 issue

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Title: Trillion-Dollars Moms: Marketing to a New ...
Publisher: Kaplan Business
Publication Date: 2005
Binding: Hardcover
Book Condition: Used: Good

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Bailey, Maria, Ulman, Bonnie
Published by Kaplan Business (2005)
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Bailey, Maria, Ulman, Bonnie
Published by Kaplan Business (2005)
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Bailey, Maria, Ulman, Bonnie
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