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The Triumph of William McKinley; Why the Election of 1896 Still Matters

Rove, Karl

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ISBN 10: 1476752958 / ISBN 13: 9781476752952
Published by Simon and Schuster, New York, 2015
Condition: Very good Hardcover
From Ground Zero Books, Ltd. (Silver Spring, MD, U.S.A.)

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About this Item

viii, [2], 482, [4] pages. Illustrations. Notes. Bibliography. Index. Karl Christian Rove (born December 25, 1950) is an American Republican political consultant and policy advisor. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until Rove's resignation on August 31, 2007. He has also headed the Office of Political Affairs, the Office of Public Liaison, and the White House Office of Strategic Initiatives. Since leaving the White House, Rove has worked as a political analyst and contributor for Fox News, Newsweek and The Wall Street Journal. Prior to his White House appointments, he is credited with the 1994 and 1998 Texas gubernatorial victories of George W. Bush, as well as Bush's 2000 and 2004 successful presidential campaigns. In his 2004 victory speech Bush referred to Rove as "the Architect". Rove has also been credited for the successful campaigns of John Ashcroft (1994 U.S. Senate election), Bill Clements (1986 Texas gubernatorial election), Senator John Cornyn (2002 U.S. Senate election), Governor Rick Perry (1990 Agriculture Commission election), and Phil Gramm (1982 U.S. House and 1984 U.S. Senate elections). The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley's winning presidential campaign addressed these challenges and reformed his party. Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years. McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today. He won the White House by sticking to his principles, defeating a champion of economic populism, William Jennings Bryan. Bookseller Inventory # 72480

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Bibliographic Details

Title: The Triumph of William McKinley; Why the ...

Publisher: Simon and Schuster, New York

Publication Date: 2015

Binding: Hardcover

Book Condition: Very good

Dust Jacket Condition: very good

Edition: First Edition, First Printing.

About this title

Synopsis:

From New York Times bestselling author and political mastermind Karl Rove comes a fresh look at President William McKinley, whose 1896 campaign ended a bitter period of political gridlock and reformed and modernized his party, thereby creating a governing majority that dominated American politics for the next thirty-six years.

The 1896 political environment resembles that of today: A rapidly changing electorate affected by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and contentious issues the two parties could not resolve. McKinley found ways to address these challenges and win, which is why his campaign is so relevant to our politics now.

McKinley, a Civil War hero who preferred “The Major” above any other title he was given, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party could only win if it grew beyond its base, he reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan “The People Against the Bosses,” McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation’s most pressing challenge—how to make a new, more global economy work for every American—and although this split his own party, he won the White House by sticking to his principles, defeating a charismatic champion of economic populism, William Jennings Bryan.

The 1896 election is a compelling drama in its own right, but McKinley’s strategies offer important lessons for both political parties today.

About the Author:

Karl Rove served as Senior Advisor to President George W. Bush from 2000–2007 and Deputy Chief of Staff from 2004–2007. He now writes a weekly op-ed for The Wall Street Journal and is a Fox News contributor. Before he became known as “The Architect” of President Bush’s 2000 and 2004 campaigns, Rove was president of Karl Rove + Company, an Austin-based public affairs firm that was involved in over seventy-five campaigns for Republican candidates for president, governor and senator, as well as handling non-partisan causes and non-profit groups.

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