The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

Hendricks, John Allen

Published by Lexington Books
ISBN 10: 0739140043 / ISBN 13: 9780739140048
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Synopsis: The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

About the Author: John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

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Title: The Twenty-First-Century Media Industry: ...
Publisher: Lexington Books
Binding: Paperback
Book Condition: GOOD

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Editor-John Allen Hendricks; Contributor-Alan Albarran; Contributor-Robert Bellamy; Contributor-Alexander Cohen; Contributor-Tony R. DeMars; Contributor-Douglas A. Ferguson; Contributor-Robert Gross; Contributor-Jennifer McClure; Contributor-Jennifer Meadows; Contributor-Stephen Phipps; Contributor-Mary Jackson Pitts; Contributor-Suzy Smith; Contributor-Joan Van Tassel; Contributor-James R. Walker; Contributor-Maria Williams-Hawkins; Contributor-Lily Zeng
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Book Description Lexington Books, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Bookseller Inventory # AAV9780739140048

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Book Description Lexington Books, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Bookseller Inventory # AAV9780739140048

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