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The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand

Trevor Clawson

23 ratings by Goodreads
ISBN 10: 1907312412 / ISBN 13: 9781907312410
Published by Capstone, 2010
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP82145352

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Bibliographic Details

Title: The Unauthorized Guide To Doing Business the...

Publisher: Capstone

Publication Date: 2010

Book Condition:Good

Edition: 1st Edition.

About this title

Synopsis:

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:

  1. Be yourself, but more so
  2. Extend the brand 
  3. Build on what you’re good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international 
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

From the Back Cover:

Love him or loathe him, Jamie Oliver is one of the most well known, passionate and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. How does he maintain his brand name and values across such diverse interests?

Business the Jamie Oliver Way draws out the universal lessons from Oliver's remarkable success and identifies his 10 secret strategies to business growth and branding that can be applied to any business or career:

ONE: Be yourself, but more so

TWO: Extend the Brand

THREE: Build on what you’re good at

FOUR: Remember the social dimension

FIVE: Become the face of a supermarket

SIX: Deal with adversity

SEVEN: Go international

EIGHT: Protect the brand

NINE: Be controversial

TEN: Be bold

Want success? Discover the secrets of the people who already have it.

Business the Jamie Oliver Way is an unofficial, independent publication, and Capstone Publishing Ltd is not endorsed, sponsored, affiliated with or otherwise authorized by Jamie Oliver.

"About this title" may belong to another edition of this title.

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