Understanding Media

Marshall McLuhan

ISBN 10: 0451624963 / ISBN 13: 9780451624963

Published by Signet, 1966

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.39. Seller Inventory # G0451624963I4N00

Synopsis:

with a new introduction by Lewis H. LaphamThis reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

About the Author: Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Bibliographic Details

Title: Understanding Media
Publisher: Signet
Publication Date: 1966
Binding: Unknown
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition