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Unlabel: Selling You Without Selling Out (Hardcover)

Marc Ecko

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ISBN 10: 1451685300 / ISBN 13: 9781451685305
New Condition: New Hardcover
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Hardcover. Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 304 pages. 0.984. Bookseller Inventory # 9781451685305

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Title: Unlabel: Selling You Without Selling Out (...

Binding: Hardcover

Book Condition:New

About this title


Book by Ecko, Marc


Author Note from Marc Ecko

I am a brand, but I am not a label. My brand is Marc Eckō. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat.

Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents’ garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for $10 a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. I’ve built skate brands, hip-hop brands, magazine and video game brands. I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).

My philosophy is simple: unlabel.

Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Refuse to be labeled.

Fight their labels.

Ignore their labels.

Peel off their labels.

Unlabel—and create your brand.

This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.

Find your swoosh, your Apple, your Rhino.

(1) (2) (3) (4)

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