Unlocking Emerging Markets

Andreas Eisingerich

ISBN 10: 3838346742 / ISBN 13: 9783838346748

Published by LAP LAMBERT Academic Publishing Feb 2010, 2010

About this Item

Neuware -Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Seller Inventory # 9783838346748

Bibliographic Details

• Title: Unlocking Emerging Markets
• Publisher: LAP LAMBERT Academic Publishing Feb 2010
• Publication Date: 2010
• Language: English
• ISBN 10: 3838346742
• ISBN 13: 9783838346748
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 4D millimeters 220 millimeters width by 150 millimeters height by 4 millimeters depth
• Weight: 107 grams

About this title

Synopsis

Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.