Unlocking Your Entrepreneurial Potential: Marketing, Money, and Management Strategies For The Self-Funded Entrepreneur

Tim S. McEneny

Published by iUniverse Publishing
ISBN 10: 1462032443 / ISBN 13: 9781462032440
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Synopsis: Unlocking Your Entrepreneurial Potential describes strategies and tactics that can be used by any self-funded business to increase revenues and profitability. Each of the 7 Stages of the business life-cycle have their own set of strategies and tactics. The stages include:

1. Preparation and planning
2. Launch through breakeven
3. Achieving and maintaining profitability
4. Growth
5. Reinvention
6. Decline (and cost-cutting)
7. Selling the company.

Each stage contains advice and tips on the 4M's of entrepreneurship.....Mindset, Marketing, Money, and Management.

In Unlocking Your Entrepreneurial Potential, Tim McEneny shares insights from his 30 year entrepreneurial career starting and running businesses in various industries including software, technology, consulting, training, publishing, and other types of service businesses.

From the Author: This is the book I wish I had during my entrepreneurial journey--part reference guide, part playbook, and part personal memoir. The book describes principles, techniques, strategies, and tactics that I used along the way ... most of them successfully deployed, others not. This book will help entrepreneurs with any type of business avoid the mistakes I made and focus on the strategies and tactics that proved successful.

Some highlights of my entrepreneurial journey:
   - Started penniless and ended up with more money than I ever imagined.
   - Survived five recessions and four disruptive technology changes over the twenty-eight 
      year history of our software company      
   - Developed the first-ever Windows and web-based automated purchasing systems.
   - Achieved profitability 22 out of 24 years after hitting the break-even point.
   - As a self-funded privately owned company, competed successfully with three huge, 
     Global Public companies
        
All of this was achieved without third-party funding.

A few statistics: There are approximately 28 million small to medium-sized businesses in the US, with over 500,000 new businesses being formed every month. More than 99 percent of these businesses will never get third-party funding. Half of all new businesses fail within five years.

This book is intended to help the self-funded entrepreneur unlock his or her entrepreneurial potential. This will improve your probability of success, however you may define it.
Since virtually all new jobs in our economy are created by new small and midsize businesses, this is more than a self-help book. It's a prescription for economic prosperity--for the individual, the United States, and entrepreneurs throughout the world.

"About this title" may belong to another edition of this title.

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Title: Unlocking Your Entrepreneurial Potential: ...
Publisher: iUniverse Publishing
Binding: Paperback
Book Condition: VERY GOOD

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Book Description iUniverse, United States, 2011. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.BASED ON PERSONAL EXPERIENCE, THIS BUSINESS GUIDE SHARES PRINCIPLES, TECHNIQUES, STRATEGIES, AND TACTICS TO HELP SELF-FUNDED ENTREPRENEURS IMPROVE THEIR CHANCES OF SUCCESS. Statistics indicate more than 50 percent of all new businesses will fail within five years, and 50 percent of the survivors will fail during the following five-year period. But there are ways to survive and thrive. In Unlocking Your Entrepreneurial Potential, author and entrepreneur Tim S. McEneny shares insights from his thirty-year entrepreneurial career to help other self-funded entrepreneurs unlock their potential and improve their probability of success. McEneny discusses his mistakes, his successes, and his important business lessons; he also provides tips on such topics as hiring great people, investing, dealing with stress, and selling more to existing customers. He covers the basic information an entrepreneur needs to understand while navigating the life cycle of a business. From the perspectives of mind-set, marketing, money, and management, Unlocking Your Entrepreneurial Potential describes principles and techniques for a start-up business s seven stages: - Preparation and planning - Launch through breakeven - Achieving and maintaining profitability - Growth - Reinvention - Decline (and cost-cutting) - Selling the company. More than a self-help book, Unlocking Your Entrepreneurial Potential provides a prescription for economic prosperity-for the individual, the United States, and entrepreneurs throughout the world. Bookseller Inventory # APC9781462032440

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Book Description iUniverse Publishing. Paperback. Book Condition: New. Paperback. 244 pages. Dimensions: 8.9in. x 6.0in. x 0.7in.Unlocking Your Entrepreneurial Potential describes strategies and tactics that can be used by any self-funded business to increase revenues and profitability. Each of the 7 Stages of the businesslife-cycle have their own set of strategies and tactics. The stages include: 1. Preparation and planning2. Launch through breakeven 3. Achieving and maintaining profitability4. Growth5. Reinvention6. Decline (and cost-cutting)7. Selling the company. Each stage containsadvice and tips on the 4Ms of entrepreneurship. . . . . Mindset, Marketing, Money, and Management. In Unlocking Your Entrepreneurial Potential, Tim McEneny shares insights from his 30 year entrepreneurial career starting andrunning businesses in various industries including software, technology, consulting, training, publishing, and other types of servicebusinesses. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781462032440

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