Using Investor Relations to Maximize Equity Valuation

Ryan, Thomas; Jacobs, Chad

Published by Wiley
ISBN 10: 047167852X / ISBN 13: 9780471678526
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Synopsis: A practical guide to proactive investor relations (IR)
Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort to preserve or enhance corporate value and lower a company's cost of capital. Divided into four comprehensive parts, this book clearly describes capital markets strategies and tactical operations that these former, senior-level equity analysts and portfolio managers employ.
Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are the cofounders and co-CEOs of Integrated Corporate Relations.

From the Inside Flap: "Our view of the world is that IR strategy, focused on long-term equity value, should be a force in all corporate communications decisions."
—From the Preface

Almost every day, Corporate America's best management teams put investor relations (IR) in the hands of professionals who don't have the appropriate experience. In some cases, choosing the wrong investor relations support system has destroyed management's credibility; in other cases, it has squandered hundreds of millions of dollars in shareholder value.

After almost a decade of watching corporate communication blunders cost shareholders and companies billions of dollars in market capitalization, former Wall Street equity analysts Thomas Ryan and Chad Jacobs knew it was time to create a more professional, strategic, and capable approach to IR. As experts on the complicated relationship between corporations and the investment community and as founders of Integrated Corporate Relations, Ryan and Jacobs have helped numerous CEOs and CFOs define the tangibles and intangibles of valuation; package a company's story for Wall Street; and navigate the nuances of capital markets dialogue to maximize equity value.

Now, in Using Investor Relations to Maximize Equity Valuation, Ryan and Jacobs reveal the capital market strategies and tactical operation tools they employ to help their clients. Divided into four comprehensive parts, this book illustrates how IR can be used to lead a strategic communications effort to preserve or enhance corporate value as well as lower a company's cost of capital.

Filled with in-depth insight and practical advice, Using Investor Relations to Maximize Equity Valuation:

Part I: Provides a quick overview of the capital markets—the arena, its players, and how IR works with all of these constituents

Part II: Covers the current environment, including what happened during the boom and bust, the rules that surfaced, and the current regulatory environment

Part III: Looks at the basics of IR, including administrative and strategic tasks, internal and external communications, and the changes occuring

Part IV: Presents IR in multiple dimensions and reveals the practices that marry IR, corporate communications, corporate strategy, and ultimately equity value

Whether you're a corporate executive, an investor relations officer, analyst, banker, or investor, Using Investor Relations to Maximize Equity Valuation will show you why IR should be at the forefront of any financial communications strategy and how implementing an effective plan can translate into millions in additional market capitalization.

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Title: Using Investor Relations to Maximize Equity ...
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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