Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and for those contemplating advertising careers, this book includes discussions on interviewing, projective techniques and online applications positioned within a theoretical context of the value of qualitative research. Practical information on applying results to practical processes such as writing a creative brief or conducting an online focus group are included, as is an overview of real world constraints faced by advertising researchers.
About the Author:
Eric Haley is Professor in the Department of Advertising at the University of Tennessee, Knoxville. He received his Ph.D. from The University of Georgia in 1992. He teaches a variety of advertising courses and a doctoral seminar in qualitative research. He is an active research consultant helping national clients with custom research information needs. His publications have appeared in the Journal of Advertising and the Journal of Current Issues and Research in Advertising.
Ronald E. Taylor is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee, Knoxville. He earned an A.B. in Journalism at the University of North Carolina at Chapel Hill and M.S. in Advertising, and Ph.D. in Communication at the University of Illinois at Urbana-Champaign. He has taught a course in qualitative research methods at Tennessee for the past 15 years. Dr. Taylor is interested in European advertising and advertising regulation. He has lectured in France and conducted research in France, Belgium, and Spain.
Margaret A. Morrison is Professor in the School of Advertising and Public Relations at the University of Tennessee, Knoxville. She received her Ph.D. from The University of Georgia in 1996. She has taught classes in media planning, account planning, qualitative research, and advertising campaigns at Tennessee since 1995. Her work has appeared in various outlets such as Journal of Advertising Research, Journal of Advertising, Journal of Current Issues and Research in Advertising, and American Journal of Public Health.
Kim Sheehan is Assistant Professor at the University of Oregon's School of Journalism and Communication. She received the Ph.D. from the University of Tennessee in 1998. Her teaching and research interests include online consumer behavior and research methods, and advertising creative strategy. Her research has appeared in Journal of Advertising, Journal of Advertising Research and the Journal of Public Policy and Marketing.
Title: Using Qualitative Research in Advertising: ...
Publisher: Sage Publications
Publication Date: 2002
Book Condition: Good
Edition: 1 Edition.
Book Description Sage Publications, 2002. Book Condition: Very Good. 1 Edition. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP70660787
Book Description Sage Publications, Inc. Hardcover. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2795844255
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001255436
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0761925996
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020761925996
Book Description Sage Publications, Inc 2002-03-19, 2002. Hardcover. Book Condition: New. 1. 0761925996. Bookseller Inventory # 618183
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: Like New. Almost new condition. Bookseller Inventory # P010761925996
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110761925996
Book Description Book Condition: Good. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Bookseller Inventory # Grb0809127
Book Description Sage Publications, Inc, 2002. Hardcover. Book Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0761925996