Describes major aspects of intellectual property such as types and definition along with examples of its exploitation, techniques for determining remaining economic life and a review of current legal events affecting intellectual property. This edition contains updated information on trends in court decisions that make patents and trademarks more valuable than ever before, royalty rate decision factors, even more detailed authentic examples, scores of illustrative charts and graphs and easy-to-use checklists. Supplemented annually.
Gordon V. Smith is President of AUS Consultants. A graduate of Harvard University, he has been in the valuation profession for over 35 years and has served a broad spectrum of international clients. He is an Adjunct Professor of Law at Franklin Pierce Law Center and has lectured across the United States and in China, Korea, Europe, and South America. He is the Founder and Chairman of the Board of the Intellectual Property Management Institute. An active member of the International Trademark Association, Mr. Smith is the author of
Trademark Valuation and
Corporate Valuation: A Business and Professional Guide and co-author of
Intellectual Property: Licensing and Joint Venture Profit Strategies, all published by John Wiley & Sons. His writings also include contributions to other Wiley intellectual property books.
Russell L. Parr, CFA, ASA, is President of Intellectual Property Research Associates and internationally known for his expertise in intellectual property royalty rates. He holds a Master’s in Business Administration and a B.S. in Electrical Engineering from Rutgers University. Mr. Parr is responsible for completion of complex consulting assignments involving the valuation and pricing of patents, trademarks, copyrights, and other intangible assets. His opinions are used to accomplish licensing transactions, mergers, acquisitions, transfer pricing, litigation support, collateral-based financing, and joint ventures. He advises banks about the use of intangible assets as loan collateral and has served as an expert witness regarding intellectual property infringement damages. Mr. Parr is founder of the highly respected Licensing Economics Review, which is dedicated to reporting detailed information about the economic aspects of intellectual property licensing and joint venturing. His professional designations include Chartered Financial Analyst from the Association for Investment Management and Research and Accredited Senior Appraiser of the American Society of Appraisers.
