Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Synopsis: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising.
The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries.
Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
...the contributors are indeed some 'of the most important scholars in the world'...the book has an introspective, scholarly and theoretical nature....Many new studies and techniques are announced and explained....This made me very aware of the background work that goes on to devise the methodologies and tools that we probably take for granted.
Title: Values, Lifestyles, and Psychographics (...
Publisher: Lawrence Erlbaum
Publication Date: 1997
Book Condition: Good
Edition: illustrated edition.
Book Description Lawrence Erlbaum, 1997. Book Condition: Good. illustrated edition. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP97425383
Book Description Taylor & Francis Group. Hardcover. Book Condition: Very Good. Nice condition with minor indications of previous handling. Bookseller Inventory # G0805814965I4N00
Book Description Psychology Press. Hardcover. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2832407495
Book Description Psychology Press, 1997. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0805814965-2-4
Book Description Psychology Press, 1997. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0805814965
Book Description Psychology Press, 1997. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P020805814965
Book Description Psychology Press, 1997. Hardcover. Book Condition: Like New. Almost new condition. Bookseller Inventory # P010805814965
Book Description Lawrence Erlbaum. Book Condition: BRAND NEW. BRAND NEW Hardcover-432pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 2007896
Book Description Psychology Press, 2017. Hardback. Book Condition: NEW. 9780805814965 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0214414
Book Description Psychology Press. Hardcover. Book Condition: New. 0805814965 New Condition. Bookseller Inventory # NEW7.1314267