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The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles

Rowsome, Jr. Frank

Published by Stephen Greene Press, 1965
ISBN 10: 0828900388 / ISBN 13: 9780828900386
/ Condition: Very Good + / Hardcover
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From Carol's Cache (Atlanta, GA, U.S.A.)
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Bibliographic Details


Title: The Verse by the Side of the Road: The Story...

Publisher: Stephen Greene Press

Publication Date: 1965

Binding: Hard Cover

Illustrator: Rose, Carl

Book Condition: Very Good +

Dust Jacket Condition: Very Good +

Description:

1972 9th printing. 121 pages. Contains all Burma-Shave sign verbage by the year. Some staining on the top of pages. 1933 quote: MUG AND BRUSH OLD ADAM HAD 'EM IS YOUR HUSBAND LIKE ADAM, MADAM? BURMA-SHAVE. Bookseller Inventory # 008741

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Synopsis: "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.??1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

?Rowsome?s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.??Bov Swift, Knight News Service

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