Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles (Plume)

Rowsome, Frank

Published by Plume, 1979
ISBN 10: 0452267625 / ISBN 13: 9780452267626
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Synopsis: "In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.”—1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

“Rowsome’s volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.”—Bov Swift, Knight News Service

About the Author: Frank Rowsome, Jr., was an American writer and editor who worked for Popular Science magazine and a respected chronicler of advertising in the 20th century. He is the author of Verse by the Side of the Road: The Story of the Burma-Shave Signs and JinglesThey Laughed When I Sat Down, and Trolley Car Treasury: A Century of American Streetcars. 

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Bibliographic Details

Title: Verse by the Side of the Road: The Story of ...
Publisher: Plume
Publication Date: 1979
Binding: Paperback
Book Condition: Acceptable

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Frank Rowsome Jr.
Published by Plume (1979)
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