Video Economics

Bruce Owen, Steven Wildman

Published by Harvard University Press, 1992
ISBN 10: 0674937163 / ISBN 13: 9780674937161
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Synopsis: Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. They address the major issues affecting competitive advantage in the industry as well as such concepts as public good, economics of scale, and price discrimination. With each topic they present the economic tools required to analyze the industry.

From the Back Cover: Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. 'Video Economics' addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies, and high definition television.

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Bibliographic Details

Title: Video Economics
Publisher: Harvard University Press
Publication Date: 1992
Book Condition: Good

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