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View from the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Back-Of-The-Room Sales

Ridgway, Bret

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ISBN 10: 1600372171 / ISBN 13: 9781600372179
Published by Morgan James Publishing
Used Condition: Fine Soft cover
From Mediaoutlet12345 (Springfield, VA, U.S.A.)

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Bibliographic Details

Title: View from the Back: 101 Tips for Event ...

Publisher: Morgan James Publishing

Binding: PAPERBACK

Book Condition:Fine

About this title

Synopsis:

Bret Ridgway is the founder of Speaker Fulfillment Services, a company that provides event promoters with back-of-the-room order processing services and information marketers with product duplication and fulfillment services. Bret has been coordinating back-of-the-room sales activities for events since 1999 with his partner Bryan Hane.

From the Author:

I wrote View from the Back after handling the back of the room sales table for multiple conferences in the Internet and Information Marketing spaces dating back to 1999. From that unique perspective I saw the little things that most promoters take for granted or don't think about that can negatively impact their event - and as a result their back of the room sales at their event.

It's a quick read - in less than a couple hours you can gain insight into those things you need to watch out for - whether you're the event promoter or someone speaking at someone else's event.

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