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Bibliographic Details

Title: Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business
Publisher: A & C Black Publishers Ltd 30/09/2008
Publication Date: 2008
Language: English
ISBN 10: 140810072X
ISBN 13: 9781408100721
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.

Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:

understanding marketing and the 'new' Web
starting a blog creating your own website social networking
tapping into free or inexpensive sources of help online

Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

About the Author

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.

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WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

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