Visual Identities

Floch, Jean-Marie

ISBN 10: 0826447392 / ISBN 13: 9780826447395

Published by Continuum, 2001

About this Item

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Bibliographic Details

• Title: Visual Identities
• Publisher: Continuum
• Publication Date: 2001
• Language: English
• ISBN 10: 0826447392
• ISBN 13: 9780826447395
• Binding: paperback
• Condition: Good

About this title

Synopsis

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

About the Author

Jean-Marie Floch was one of the original collaborators with A.J. Greimas and his circle.