Visual Literacy: Image, Mind, and Reality

Messaris, Paul

Published by Westview Press
ISBN 10: 0813319374 / ISBN 13: 9780813319377
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Synopsis: Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate,” Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.

About the Author: Paul Messaris is associate professor of communication at The Annenberg School for Communication at the University of Pennsylvania. He has conducted research on viewers' awareness of visual manipulation in movies and advertising, and on parent-child discussions about television. He has also taught 16mm film production.

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Title: Visual Literacy: Image, Mind, and Reality
Publisher: Westview Press
Binding: PAPERBACK
Book Condition: Good

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Book Description Routledge. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0813319374I3N00

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Book Description Routledge. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0813319374I4N00

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Book Description WESTVIEW PRESS 1, United States. Trade Paperback. Condition: Good. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Humanities>Literary Criticism>History and Criticism. Book: USED, Good. Bookseller Inventory # 17978081331937702. Seller Inventory # 17978081331937702

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