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Vybor I Formirovanie Strategiy Marketinga

Zinaida Shuklina

ISBN 10: 3846534544 / ISBN 13: 9783846534540
Published by LAP LAMBERT Academic Publishing
New Condition: New Soft cover
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Paperback. 112 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.Strategicheskiy marketing yavlyaetsya osnovoy marketingovoy politiki predpriyatiya, uchityvayushchey interesy vsekh subektov rynka v okruzhayushchey ego srede, akkumuliruyushchey novye tendentsii razvitiya promyshlennogo proizvodstva na osnove postupatelnosti, integratsii, perspektivnosti, razrabotki novykh tovarov i vykhoda na novye rynki. Strategicheskiy marketing sokhranyaet i razvivaet dostizheniya na rynke, otkryvaet novye vozmozhnosti, sozdaet i obespechivaet perspektivy razvitiya predpriyatiya v dolgosrochnoy perspektive. Strategicheskiy marketing mozhno nazvat novoy kontseptsiey marketingovoy deyatelnosti s samostoyatelno razvivayushcheysya metodologiey issledovaniy i sobstvennoy terminologicheskoy bazoy. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783846534540

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Bibliographic Details

Title: Vybor I Formirovanie Strategiy Marketinga

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Strategicheskiy marketing yavlyaetsya osnovoy marketingovoy politiki predpriyatiya, uchityvayushchey interesy vsekh sub"ektov rynka v okruzhayushchey ego srede, akkumuliruyushchey novye tendentsii razvitiya promyshlennogo proizvodstva na osnove postupatel'nosti, integratsii, perspektivnosti, razrabotki novykh tovarov i vykhoda na novye rynki. Strategicheskiy marketing sokhranyaet i razvivaet dostizheniya na rynke, otkryvaet novye vozmozhnosti, sozdaet i obespechivaet perspektivy razvitiya predpriyatiya v dolgosrochnoy perspektive. Strategicheskiy marketing mozhno nazvat' novoy kontseptsiey marketingovoy deyatel'nosti s samostoyatel'no razvivayushcheysya metodologiey issledovaniy i sobstvennoy terminologicheskoy bazoy.

About the Author:

Shuklina Zinaida Nikolaevna - doktor ekonomicheskikh nauk, professor kafedry marketinga. Zanimaetsya issledovaniya resursnogo potentsiala, v tom chisle marketingovogo i innovatsionnogo v techenie 20 let. Imeet bolee 170 publikatsiy, v tom chisle 5 monografiy.

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