So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

Alain Thys

Published by CreateSpace Independent Publishing Platform, 2011
ISBN 10: 1463785143 / ISBN 13: 9781463785147
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Synopsis: Despite proclaiming the contrary, most businesses don’t really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it’s a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.

About the Author: For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.

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Title: So You Want To Be Customer-Centric?: 8 Steps...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2011
Binding: Paperback
Book Condition: Good

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