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Would YOU Want to Work for YOU? How to Build An Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance

Brenda Bence

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ISBN 10: 098253535X / ISBN 13: 9780982535356
Published by Global Insight Communications, 2014
New Condition: New Hardcover
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Title: Would YOU Want to Work for YOU? How to Build...

Publisher: Global Insight Communications

Publication Date: 2014

Binding: Hardcover

Book Condition: New

About this title


If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here’s a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What’s likely missing is a skill that the world’s best corporate leaders have developed—mastery of the people side of the equation. You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts. If anyone knows what prevents leaders from reaching their full potential, it’s author Brenda Bence, who has years of experience coaching senior executives at the top levels of major corporations worldwide. In Would YOU Want to Work for YOU?, she reveals the fifteen most damaging people-leadership behaviors that she regularly sees in the workplace and provides you with dozens of tips, tools, and techniques that you can apply immediately to correct them.

From the Inside Flap:

If you wouldn't want to work for you, why should anyone else? The narrow path to excellence in people leadership is littered with excuses and misunderstandings about what works and what doesn't. Many executives blame their leadership challenges on never having had a great role model. Others have followed great leaders but have been unable to duplicate that same level of success. What's preventing you from becoming the kind of leader others want to work for? Grab a mirror. If you are a senior leader wanting to release your team's productivity and advance to the top echelons of your industry, it's vital to start by looking inward. Seasoned Executive Coach Brenda Bence shows you simple, practical ways to assess how well you balance key behaviors that can make or break your reputation as a leader of others, helping you bring the very best of who you are to the forefront of all your workplace behavior.  Dial in to "YOU™" -- The Trademarked You -- and discover your unique leadership qualities, preferences and, yes, shortcomings. By converting these attributes to your own authentic, winning Executive Leadership Brand, you can motivate your team to genuinely want to do their best for you and for your organization. With Bence's insights, you'll create a brand that elevates you well above the average so that you can become the inspiring leader that you, too, would be honored to follow. "Every executive has blind spots, mostly related to their leadership of others. Bence shares simple, actionable strategies to build people, foster authentic relationships, and inspire loyalty, all with the result of guiding leaders to create a clear game plan for getting to the next level."     - Moira Roberts, Managing Director, Head of Talent--Asia Pacific, USB AG Brenda Bence has coached more than 700 senior leaders in many of the world's largest and most recognized companies. An award-winning author of eight books, she is also a columnist and contributor to top business publications like Investor's Business Daily, The Financial Times, Affluent, Entrepreneur, and The Wall Street Journal's SmartMoney. In this book, she brings her many years of transformational coaching successes, insights, examples, and real-world stories to the rewarding task of helping you reach your full leadership potential. Praise from around the world for Would YOU Want to Work for YOU™? by Brenda Bence "Brenda Bence gives you the opportunity to see yourself as others do--the good, the bad, and the ugly. While exploring the fundamentals of effective leadership behaviors, she reveals how you can affect the way your people perceive, think, and feel about you so you can become the boss you really want to be. Read this book--it's about YOU." - Ken Blanchard, coauthor of The One Minute Manager® and TrustWorks! "In Would YOU Want to Work for YOU™?, you will learn a great deal that you can take back to your position as a leader and apply immediately to help strengthen and grow your team members and your business. Reading this book is a worthwhile investment of your time."- Steve Golsby, Former CEO of Mead Johnson Nutrition "This book represents a great opportunity to learn from someone who has seen the best and the worst in corporate leadership. As a result of coaching over 700 executives, Brenda Bence has summarized the key issues that she regularly sees in her coaching practice and shared the top tips of what executives need to learn and change in order to reach their full potential. A great book on leadership - well worth the read!"- Krista Baetens, Head of Commercial Banking, ING Italy "I consider Brenda Bence as one of Asia's most outstanding executive coaches and leadership developers, and this book is another testament to that."- Rehan Q. Saghir, Senior Human Resources Director-Asia Operations, Lilly "In Would You Want to Work For YOU™? author Brenda Bence shows you how you can have it all as a leader. You can be both liked and respected and get excellent productive work from your teams while becoming their favorite boss--all at the same time. Reading this book will change the way you lead for the better."- Dean Sackett, CFO Compass Group Southern Africa "In this book, Brenda Bence explains that being the kind of leader others want to follow is the key to not just a sustainable career but a thriving, growing one. She shares step-by-step actions you can take to inspire others to achieve more so that you can, too. I highly recommend reading this book!"- Shariq Barmaky, Audit Partner, Deloitte Singapore "As a top branding expert, Brenda Bence has convinced me that leaders need a strong brand as much, if not more, than anyone else - especially if they want to move up the ladder in their organizations. Since your Executive Leadership Brand is about how others perceive you, Bence shows that leadership success has a lot more to do with how much people want to work for you than you might think"- Andrew Vasko, Vice President Asia Pacific, IHS "In Would You Want to Work for YOU™?, author and coach Brenda Bence doesn't just talk theory. Her approach is far beyond what you usually read in leadership books, and some of what is shared is counterintuitive. It's the kind of information that executives really need in order to become the leaders they want to be -- and the leaders their employees want them to be."- Benny Li, PhD, Vice President and Head of Development, Takeda Shanghai Development Centre China "As an entrepreneur and a leader of a large organization, I've read many leadership books and attended several leadership courses over the years. However, Brenda cuts the jargon and gives you the practical and highly effective leadership tools that you can immediately put to use. Her pie chart approach presented in this book is such a simple yet powerful way for one to introspect and quickly correct their leadership style. You will not find another book that such an easy read and one that you can start applying from the first chapter itself.- Divya Modi, Global Director of Finance, Spice Global Private Limited, India "In this book, author and executive coach Brenda Bence does a masterful job of articulating the 'Leadership Threshold' as a challenge in senior managers' careers. In practical and actionable ways, she shows how to cross over that threshold and take your career and leadership skills to the next level."- Heather Brilliant, CFA, Global Director of Equity Research, Morningstar Inc.  "Would YOU Want to Work for YOU? is a powerful introspective analytical tool to sharpen your leadership skills. Reading it is like having a highly effective executive coach walking alongside you and giving you the needed nudge to get you to the top of the leadership pyramid of excellence. You can't afford not to read it."- William Wan, PhD., General Secretary, Singapore Kindness Movement "I couldn't wait to read Brenda Bence's latest book, Would You Want to Work for YOU™?, and I read it from cover to cover in one sitting. What I enjoyed most about it was how practical and immediately transferrable her wisdom and approach is. Brenda Bence offers up years of practical experience as a leading executive coach so that you may thrive to become the leader your people and business need you to be."- Josephine Thomson, Master Certified Coach (ICF), AFAIM, Australia

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