Weathering the Storm: Protecting Your Brand in the Worst of Times

Simpson, Christopher

Published by Case, Washington D.C., 2007
ISBN 10: 0899644090 / ISBN 13: 9780899644097
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Light shelf and corner wear, Highlighting, Binding is in good sturdy condition. 328 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0899644090. ISBN/EAN: 9780899644097. Pictures of this item not already displayed here available upon request. Inventory No: 1561030611. Bookseller Inventory #

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Synopsis: What do college basketball icon Bob Knight, former U.S. Senator Gary Hart, and former University of South Carolina President James B. Holderman have in common? All were at the center of a crisis of enormous consequence and all are part of the hard-won experience of Christopher Simpson, author of this crisis communications guide. Simpson, a former newspaper reporter, press secretary in the U.S. Senate and marketing/media crisis chief at three universities, provides a step-by-step approach to creating a crisis plan that can ready your institution to withstand a media assault when times get tough. On any given day, you are ripe targets for a full-blown crisis, writes Simpson. Too few institutional leaders plan effectively. And when crises happen, you scramble, play catch up, and too often, don t get a seat at the senior staff table when lawyers blossom like kudzu and PR decisions are made well outside the court of public opinion. So protect your institution s reputation and build your crisis communication plan straight from the school of hard knocks.

About the Author: Christopher Simpson is a nationally recognized integrated marketing, media relations and crisis communications leader in higher education. He is chief executive officer and partner of SimpsonScarborough. A former newspaper reporter, Simpson served as press secretary to U.S. Senator Strom Thurmond and has worked as the senior administrator for media and marketing at the University of South Carolina, the University of Oregon and Indiana University.

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Title: Weathering the Storm: Protecting Your Brand ...
Publisher: Case, Washington D.C.
Publication Date: 2007
Binding: Softcover
Book Condition: Very Good
Edition: Edition Unstated.

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Book Description Case, Washington D.C., 2007. Softcover. Condition: Good. Edition Unstated. Front cover has been clear taped on the outer edge, Text has underlining and note taking, Binding is in good sturdy condition. 328 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0899644090. ISBN/EAN: 9780899644097. Pictures of this item not already displayed here available upon request. Inventory No: 1561015674. Seller Inventory # 1561015674

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Book Description Case, Washington D.C., 2007. Softcover. Condition: Good. Edition Unstated. Light shelf and corner wear, Highlighting front half of book, rest appears clean, Binding is in good sturdy condition. 328 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0899644090. ISBN/EAN: 9780899644097. Pictures of this item not already displayed here available upon request. Inventory No: 1561015675. Seller Inventory # 1561015675

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