Webworks: Advertising

ISBN 10: 1564965643 / ISBN 13: 9781564965646
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Synopsis: From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more

Interactive strategies and media tactics for Web ad campaigns large and small

About the Author: Thom Forbes is a journalist, speaker, and consultant who has been involved with interactivity and advertising for 15 years. He was editorial director of Adweek, Marketing Computers (now MC), and Winners in the 1980s. He is editor of the American Association of Advertising Agencies’ interactivity newsletter BackChannel, contributing editor of Agency magazine, chair of Thunder Lizard’s Web Advertising conferences, and co-author of What Were They Thinking? a book about new product marketing.

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Title: Webworks: Advertising
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Book Description Rockport Publishers, 2000. Paperback. Book Condition: Used: Like New. Nice, clean condition, *** Soft bound, "Webworks: Advertising: Not-So-Simple Basics for Web Designers", *** Author: Thomas Forbes *** Publisher: Rockport Publishers. Bookseller Inventory # 16-2-Webworks

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Book Description Rockport, 2000. Klappbroschur. 191 S.pp. APL Digital Sydney Beyond Interactive -- Brand Dialogue -- Brand Internet/ Satama Interactive -- Carton Donofrio Interactive -- Connectworld -- Darwin Digital -- eyescream interactive -- Freestyle Interactive -- i33 communications -- iDeutsch -- i-frontier -- i-traffic -- K2 Design -- Kabel New Media -- kirshenbaum bond S partners -- LDV BATES -- Left Field -- Leo Burnett Interaktiv -- Lot21 Interactive Advertising -- M2K -- Manne & Co. -- Modem Media,Poppe, Tyson -- MVLG e-business consultants -- Ogilvylnteractive Worldwide -- Palmer Jarvis DDB Digital -- Pixel Park GmbH -- sinner + schrader interactive marketing. ISBN 9781564965646 Sprache: Englisch SEHR GUTER ZUSTAND. Size: 28 x 24 Cm. 1300 Gr. Bookseller Inventory # 015599

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