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Whale Hunt In The Desert: The Secret Las Vegas Of Superhost Steve Cyr

Castleman, Deke

119 ratings by Goodreads
ISBN 10: 0929712919 / ISBN 13: 9780929712918
Published by Huntington Press Publishing, Las Vegas, Nevada, U.S.A., 2004
Condition: Fine Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item

"A brash young telemarketer with a hotel-management degree from the University of Nevada-Las Vegas and a 'sales degree' earned in Las Vegas' notorious boilerrooms, Cry barged through the back door of the Las Vegas Hilton and turned ther old-school system on its head. Busting established barriers and trashing traditional taboos, he introduced new marketing tactics that were as scandalous as they were successful. In the process, he helped usher in a new style of luring the highest of high rollers: the whales." This book has 319 pages and is illustrated. Bookseller Inventory # 054883

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Bibliographic Details

Title: Whale Hunt In The Desert: The Secret Las ...

Publisher: Huntington Press Publishing, Las Vegas, Nevada, U.S.A.

Publication Date: 2004

Binding: Hard Cover

Book Condition:Fine

Dust Jacket Condition: Fine

Edition: Not Given

About this title


In pre-1990s Las Vegas, casino marketing executives were all cut from the same cloth; sharply-dressed and smooth-talking with street-savvy. They rose through the ranks of operations--dealer, floorman, pit boss, shift boss and casino manager. When it was time to leave the trenches, they went "upstairs" into the executive offices, where they hosted a handful of established players according to the unwritten rules of old-school Vegas. Then Steve Cyr showed up.

About the Author:

Author Deke Castleman has been in the gambling media business for more than 15 years and the travel-publishing business for 25. He's written numerous editions of Las Vegas and Nevada travel guides and, as senior editor at Las Vegas-based Huntington Press, he's edited upwards of 40 books on gambling and co-written more than 150 issues of Las Vegas' most respected gambling newsletter, the Las Vegas Advisor. This is his expose of the final undocumented frontier of the corporate-casino era: gambling's whales.

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