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Synopsis: Finally, there is a book that offers help to every U.S. business that accepts credit cards!
The facts are simple: many businesses need to accept credit cards from their customers; fraud, crime and simple merchant mistakes have a profound negative impact on businesses that accept credit cards; merchant accounts for accepting credit cards can be difficult to understand; and failure to understand your merchant account can mean failure of your business.
So, after 10 years of representing businesses with severe merchant account problems, Attorney Anthony L. Ogden decided enough is enough!
In "What Every Business Should Know About Accepting Credit Cards" Ogden shares valuable information in a clear, practical and user friendly format to educate businesses about: key merchant account features; the merchant account environment (from processes to pitfalls); and using best practices to avoid losing your merchant account and quite possibly your business.
This book is a solid primer on merchant accounts and an indispensable tool for every business that accepts credit cards.
From the Publisher: "What Every Business Should Know About Accepting Credit Cards" is a long overdue publication for the at-risk world of businesses that use merchant accounts to get paid.
This book is a practical, yet powerful, first step toward understanding the complex credit card acquiring industry that affects your business everyday.
It is presented in a user-friendly format with a size designed to promote a firm grasp of useful merchant account basics rather than overwhelm the reader with dizzying detail.
The chapter titles represent principal merchant account categories and are styled using a combination of "frequently asked questions," useful lists and assessment tools.
This book intends to promote responsible use of your merchant account for accepting credit cards. It aims to eliminate the lack of useful merchant account information and curb the common misunderstandings that can damage and even destroy your business. It provides valuable information about recognizing, preventing, and responding to the fraud, crime and mistakes that simply devastate merchant accounts on a routine basis.
If you accept credit cards, give your business a chance to survive with the help of this book!
Title: What Every Business Should Know About ...
Publisher: BankCardLaw Media Corp.
Publication Date: 2004
Book Condition: Good
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