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Synopsis: Why don't people in advertising like their jobs anymore? What is all this nonsense about the suddenly so-important “conversations” between a brand of butter and consumers?
Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “Display” advertising, aka Banner Ads, on the Web become, if not the reign of large-scale, low-quality direct response?
What about our obsession with Social Media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are Social Networks if not private enclosures of the Web and advertising platforms?
Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?
About the Author: Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?
Title: What Happened To Advertising? What Would ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2015
Illustrator: Grassilli, Roberto
Book Condition: Good
Book Description CreateSpace Independent Publishi, 2015. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_263131299
Book Description CreateSpace Independent Publishing Platform 2015-07-31, 2015. Paperback. Condition: As New. Item is in new condition. Seller Inventory # DS-1508761914-11
Book Description Createspace Independent Pub, 2015. Paperback. Condition: Brand New. 100 pages. 9.00x6.00x0.23 inches. This item is printed on demand. Seller Inventory # zk1508761914