What Happened To Advertising? What Would Gossage Do?

Massimo Moruzzi

Published by CreateSpace Independent Publishing Platform, 2015
ISBN 10: 1508761914 / ISBN 13: 9781508761914
Used / Paperback / Quantity Available: 0
From Books Express (Kittery, ME, U.S.A.)
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1508761914

About this title:

Synopsis: Why don't people in advertising like their jobs anymore? What is all this nonsense about the suddenly so-important “conversations” between a brand of butter and consumers?

Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “Display” advertising, aka Banner Ads, on the Web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with Social Media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are Social Networks if not private enclosures of the Web and advertising platforms?

Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?

About the Author: Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: What Happened To Advertising? What Would ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2015
Binding: Paperback
Illustrator: Grassilli, Roberto
Book Condition: Good
Edition: 1.

Top Search Results from the AbeBooks Marketplace

1.

Moruzzi, Massimo
Published by CreateSpace Independent Publishi (2015)
ISBN 10: 1508761914 ISBN 13: 9781508761914
Used Paperback Quantity Available: 1
Seller:
HPB-Red
(Dallas, TX, U.S.A.)

Book Description CreateSpace Independent Publishi, 2015. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_263131299

More information about this seller | Contact this seller

Buy Used
US$ 5.00
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds

2.

Moruzzi, Massimo
Published by CreateSpace Independent Publishing Platform 2015-07-31 (2015)
ISBN 10: 1508761914 ISBN 13: 9781508761914
Used Paperback Quantity Available: 1
Seller:
LowKeyBooks
(Sumas, WA, U.S.A.)

Book Description CreateSpace Independent Publishing Platform 2015-07-31, 2015. Paperback. Condition: As New. Item is in new condition. Seller Inventory # DS-1508761914-11

More information about this seller | Contact this seller

Buy Used
US$ 14.98
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Moruzzi, Massimo/ Grassilli, Roberto
Published by Createspace Independent Pub (2015)
ISBN 10: 1508761914 ISBN 13: 9781508761914
New Paperback Quantity Available: 1
Print on Demand
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Createspace Independent Pub, 2015. Paperback. Condition: Brand New. 100 pages. 9.00x6.00x0.23 inches. This item is printed on demand. Seller Inventory # zk1508761914

More information about this seller | Contact this seller

Buy New
US$ 6.34
Convert currency

Add to Basket

Shipping: US$ 9.81
From United Kingdom to U.S.A.
Destination, rates & speeds