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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose

Rushing, Haley, Spence Jr., Roy M.

269 ratings by Goodreads
ISBN 10: 1423381343 / ISBN 13: 9781423381341
Published by Brilliance Audio, 2009
Used Condition: Fine
From Dream Books Company, LLC (Englewood, CO, U.S.A.)

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Bibliographic Details

Title: It's Not What You Sell, It's What You Stand ...

Publisher: Brilliance Audio

Publication Date: 2009

Binding: Audio CD

Book Condition:Fine

About this title

Synopsis:

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization – like Southwest’s purpose of “democratizing the skies” or Wal-Mart’s of “saving people money so they can live better.” If you get it right, your people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your organization’s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions: · What do we really stand for? · Do our employees feel like what they do matters? · Would our customers miss us if we ceased to exist? · Do we bring our purpose to life everywhere we can? Spence’s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and – with a little luck – make history.

About the Author:

Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence.

Both authors live in Austin, Texas.

"About this title" may belong to another edition of this title.

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